To prepare a marketing communications plan to launch a new brand Essay

To prepare a food marketing communications plan to launch a new brand (Yumee) into the UK market - Essay ExampleThe report provides a comprehensive marketing communication plan for the new product Yummee a fresh harvesting juice to be launched in to the UK market. A market abridgment along with target market segments is discussed prior to setting marketing objectives. The marketing communication plan is linked to these overall marketing objectives to ensure a full integrated marketing communication strategy.The Exotic Juice Company Ltd (TEJCL) is in the second position in the UKs fresh fruit juice and fruit based drinks such as smoothies market behind the market leader, Innocence. The company has earned a reputation for product quality over the past vitamin C years of its existence and have a brand image, which is of value for money contrary to the high-end premium priced Innocence products. With their product portfolio currently carting orange, grapefruit and pineapple plant ba sed products, the company wishes to expand their range with introduction of products, which targets the growing segment of health conscious consumers. After intensive investments in product development and market research, the company is ready to launch Yummee a product made of Yumberry, a super fruit from Australia, which is a rare and precious berry that provides a profoundly red colored juice and is purported to carry healthy benefits.For a company to be successful in descent, it needs to respond to the changes in the market state of affairs by developing and implementing business strategies, that takes in to account the dynamic micro and macro business environment (Abell 1980, Thomson & Strickland 2003). The report provides a market analysis of the crisp Fruit Juice market in UK and also assess the new product, Yummees strengths and weaknesses in relation to environmental conditions. .A SWOT analysis put up be used in drawing conclusions on how a company can best align its resource base to take advantage of the business opportunities while safeguarding