Charmin Toilet Paper Ad -- Advertisement, Ads, Advertising

Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 publicizings a mean solar day whether its on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements wear upont have anything to do with the product itself. Every company has a different way of getting the publics attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the earshot by using ethos, pathos, and logos, while also focusing on who their audience is and the social function of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to work the toilet paper beca habit it is so soft. In this Charmin commercial, the author is the Charmin Company. The bears are hired as the speakers for Charmin. They are cute, lovable, and are appealing to most people. They were not always in the Charmin commercials however. The first Charmin bear was introduced in 2001, and then the cubs the following year. They were a big hit with the public so the company continues to use them as the mascots/speakers for Charmin toilet paper. The bears are a big help in selling the product. The audience of the Charmin commercials is every human being that watches television. This product, toilet paper, is something that everyone, no matter where they live, needs to use in everyday life. It is a product that will always be bought by people but there are many different companies in the toilet paper industry. The main audience is for those that do not use Charmin already, but... ... author, or speaker does not use any facts or logic in the commercial. Every advertisement has different ways of getting the audiences attention. Advertisements mostly use the three appeals, but d ifferent forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, beneficial use whatever kind of toilet paper there is the brand does not matter. In other countries there are other brands that are verbalize to be the number one brand of toilet paper it is different everywhere.